Category: Business

WILL AUNTIE FELICIA LOSE HER AUDIENCE BECAUSE OF TOO MANY ADVERTISEMENTS?
I realized just like many of you that, recently, most of Auntie Felicia’s comedy skits are actually adverts. As someone who works in branding and mark [...]

BRAND AMBASSADOR DEALS IN CAMEROON: THE KO-C & RUN DMC PARADIGM
Run-DMC was hip-hop’s very first superstar, commercially-successful, music group. They burst onto rap the scene in 1983 and made the first really big [...]

MONETIZING A FANBASE AND MUSIC SALES STATS IN CAMEROON
In February 2019 when Jovi released his fourth studio album God Don Kam, reports were flying around that the album had sold 50,000 copies. I made a po [...]

EVERYTHING WRONG WITH TENOR’S APPEARANCE AT THE CANAL 2’OR
Sometimes I feel reluctant to write about the happenings in this country because more often than not, emotions trump reasoning. People are quick to ta [...]

TIWA’S SEXTAPE, AND SINNERS JUDGING OTHER SINNERS
When I first read about the sex tape, I could predict exactly how things were going to unfold. Tiwa is not an amateur in the game of celebrity. Learni [...]

𝐖𝐇𝐎 𝐃𝐎𝐄𝐒 𝐖𝐇𝐀𝐓 𝐈𝐍 𝐂𝐀𝐌𝐄𝐑𝐎𝐎𝐍’𝐒 𝐉𝐔𝐃𝐈𝐂𝐈𝐀𝐋 𝐒𝐘𝐒𝐓𝐄𝐌?
𝐀 - 𝐌𝐀𝐆𝐈𝐒𝐓𝐑𝐀𝐓𝐄𝐒
Cameroon has four categories of magistrates
- Presiding magistrate/judge
- Examining magistrate
- State counsel
- Attorney Genera [...]

TANGUI’S GENERICIZATION AND MARKETING WARS WITH SUPERMONT
Listen to Audio:
What is Genericization?
To ‘Google’ something nowadays means using any search engine to retrieve information from t [...]

TAKING THE TEMPERATURE AROUND THE WORLD
As I write, there are anti government protests going on in many countries across the globe. We have protests in Tunisia, Thailand, Peru, Iraq, Israel, [...]

HOW TO MAKE YOUR INFORMAL BUSINESS LOOK PROFESSIONAL
“ The difference between an amateur and a professional is in their habits. An amateur has amateur habits. A professional has professional habits. We [...]

TENOR’S ACCIDENT, STEVE FAH AND THE BUZZ ECONOMY
On July 15th 2021, Cameroon woke up to the news of rapper, Tenor, being hurt in an accident. His car had crashed and burst into flames in the wee hour [...]