MISSED OPPORTUNITIES AND STRATEGIES IN THE SPORTS & ENTERTAINMENT BUSINESS

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MISSED OPPORTUNITIES AND STRATEGIES IN THE SPORTS & ENTERTAINMENT BUSINESS

Right now in Cameroon, there are more than 10,000 artists but most consumers are only aware of just a handful – the celebrity artists if I can call them that. When one of those consumers then decides to get into the music business, they are trying to become what they know whereas there are many other opportunities their talent can take advantage of.

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