Category: Business Strategy

THE MUSIC BUSINESS IS A CONTENT BUSINESS ONLY IF YOU THINK STRATEGY

THE MUSIC BUSINESS IS A CONTENT BUSINESS ONLY IF YOU THINK STRATEGY

Increasingly, we have been hearing about the music business also being a content business. As social media has brought fans closer to their idols, we [...]
 HAS THE MUSIC BUSINESS BECOME A CONTENT BUSINESS?

 HAS THE MUSIC BUSINESS BECOME A CONTENT BUSINESS?

The two charts you see on the picture represent what can be said to be the old model and the new model of music distribution. Needless to say, social [...]
THE BRAND AMBASSADOR BUBBLE IN CAMEROON AND WHY IT NEEDS TO BE BURST.

THE BRAND AMBASSADOR BUBBLE IN CAMEROON AND WHY IT NEEDS TO BE BURST.

‘when I grow up, I want t to become a brand ambassador.’ There is, fortunately, and also unfortunately, a rising wave in the cognizance of, and in di [...]
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