Category: Branding

BRAND AMBASSADOR DEALS IN CAMEROON: THE KO-C & RUN DMC PARADIGM

BRAND AMBASSADOR DEALS IN CAMEROON: THE KO-C & RUN DMC PARADIGM

Run-DMC was hip-hop’s very first superstar, commercially-successful, music group. They burst onto rap the scene in 1983 and made the first really big [...]
MONETIZING A FANBASE AND MUSIC SALES STATS IN CAMEROON

MONETIZING A FANBASE AND MUSIC SALES STATS IN CAMEROON

In February 2019 when Jovi released his fourth studio album God Don Kam, reports were flying around that the album had sold 50,000 copies. I made a po [...]
TANGUI’S GENERICIZATION AND MARKETING WARS WITH SUPERMONT

TANGUI’S GENERICIZATION AND MARKETING WARS WITH SUPERMONT

Listen to Audio:   What is Genericization? To ‘Google’ something nowadays means using any search engine to retrieve information from t [...]
LESSONS FROM VIRGIL ABLOH – THE BRAIN BEHIND THE BRAND OFF_ _ _WHITE

LESSONS FROM VIRGIL ABLOH – THE BRAIN BEHIND THE BRAND OFF_ _ _WHITE

Most people came to know him when he was announced as the new artistic director for Louis Vuitton’s men’s wear collection in March 2018. Virgil starte [...]
THE MISSED OPPORTUNITY OF OUR CUISINE IN NATION BRANDING.

THE MISSED OPPORTUNITY OF OUR CUISINE IN NATION BRANDING.

In September 2020, two Cameroonians who had migrated to Australia 15 years prior, took part in a reality TV show on an Australian TV network. The show [...]
NGOMA – THE BRAND  AND FOUR LESSONS FOR ARTISTS

NGOMA – THE BRAND AND FOUR LESSONS FOR ARTISTS

(Before we get into the subject matter, I thought you’d like to know the cool fact that the first ever PoiseSocial article was on Ngoma and his song “ [...]
THE BRAND AMBASSADOR BUBBLE IN CAMEROON AND WHY IT NEEDS TO BE BURST.

THE BRAND AMBASSADOR BUBBLE IN CAMEROON AND WHY IT NEEDS TO BE BURST.

‘when I grow up, I want t to become a brand ambassador.’ There is, fortunately, and also unfortunately, a rising wave in the cognizance of, and in di [...]
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