FORETIA FOUNDATION TO PRIORITISE WOMEN AND YOUTHS IN ITS 323 MILLION FCFA BUSINESS GRANT EXECUTION
The Denis and Lenora Foretia Foundation has pledged to channel its recent $505,000 grant [over 323 million FCFA] to supporting and scaling up small an [...]
HOW TO BUILD A CAREER IN THE AGE OF ENTREPRENEURSHIP
I’m not one to preach the gospel of entrepreneurship that is belted from the pulpit of the many entrepreneurship seminars these days. As an almost-for [...]
WILL AUNTIE FELICIA LOSE HER AUDIENCE BECAUSE OF TOO MANY ADVERTISEMENTS?
I realized just like many of you that, recently, most of Auntie Felicia’s comedy skits are actually adverts. As someone who works in branding and mark [...]
BRAND AMBASSADOR DEALS IN CAMEROON: THE KO-C & RUN DMC PARADIGM
Run-DMC was hip-hop’s very first superstar, commercially-successful, music group. They burst onto rap the scene in 1983 and made the first really big [...]
TANGUI’S GENERICIZATION AND MARKETING WARS WITH SUPERMONT
Listen to Audio:
What is Genericization?
To ‘Google’ something nowadays means using any search engine to retrieve information from t [...]
TAKING THE TEMPERATURE AROUND THE WORLD
As I write, there are anti government protests going on in many countries across the globe. We have protests in Tunisia, Thailand, Peru, Iraq, Israel, [...]
HOW TO MAKE YOUR INFORMAL BUSINESS LOOK PROFESSIONAL
“ The difference between an amateur and a professional is in their habits. An amateur has amateur habits. A professional has professional habits. We [...]
HOW YOU CAN EARN SOME INCOME AS AN INFLUENCER IN OUR CONTEXT
My idea here is for us to try and see how we can do some sort of skills and asset collaborations. It is something very achievable. The only thing that [...]
BUSINESS VS EMOTION IN THE MUSIC INDUSTRY
I see a lot of artists with stagnant careers who keep regurgitating “work dey” left and right. They want to tell you how many hundred songs they have [...]
NGOMA – THE BRAND AND FOUR LESSONS FOR ARTISTS
(Before we get into the subject matter, I thought you’d like to know the cool fact that the first ever PoiseSocial article was on Ngoma and his song “ [...]
THE CASE FOR SOCIAL CAPITALISM
'Everyone may not be able to have a pool in their home but everyone should have access to a swimming pool '
It is therefore the function of governm [...]
THE SOCIAL RESUME: ARE YOU MINDING YOUR BUSINESS ONLINE?
My crusade to get many of us to see the benefits of social media and how we can use it to better our lives started with an article on social media eti [...]
WHAT YOU DIDN’T KNOW ABOUT THE JACK OF ALL TRADES
‘Jack of all trades, master of none’ - just one of those things we grow up hearing; one that many people are so scared of being associated with. [...]